See here for the initial case study

Case Study 2: Walmart and the Environment

This case study would have the same methodology, but clearer controversy / divisions between sources.

Sources (to be expanded?)

Pro-Walmart Sources

http://www.walmartstores.com

http://www.walmartfoundation.org

http://www.walmartfacts.com (Walmartfacts first appears in Wayback machine on January 15, 2005 - can we find out what led to it being established?)

Anti-Walmart sources

http://www.aflcio.org/corporatewatch/walmart/ (Union movement, walmart page first appears July 27, 2005 - obviously does not mean this was the first time the site went after Walmart)

http://www.walmartwatch.com (first appears in 2000, the page walmartwatch.com/environment first appears in October 2006).

http://www.waltown.com/ (The Wal-Town Project was born out of an idea to travel across Canada in the summer of 2004 and visit small towns impacted by Wal-Mart stores.)

http://www.againstthewal.net/ (Against The Wal is a collective of NW Arkansas residents who oppose the many egregious acts of our neighbor Walmart. We believe that Walmart wields its power to the detriment of the world’s economy, people, and the environment. )

http://www.sprawl-busters.com/ (Sprawl-Busters Consultants help local community coalitions on-site to design and implement successful campaigns against megastores and other undesirable large-scale developments.)

It is interesting to note that a lot of anti-walmart sources don't specifically mention the environment only. A lot of anti-walmart sources want to help local stores' struggle against mega-stores like Walmart (Anne).

Walmart has a lot of issues, because it is so big and nasty. For organizations like Walmart Watch, the environment is perhaps a 'lesser' issue. But since sustainability is arguably becoming more important to Walmart's image-building, this is changing. This is why I would want to put more emphasis on the time-aspect - when did the critics add pages about the environment, what related keywords are rising/falling on technorati, etc.. (Michael)

Others

articles in Mainstream Media

New York Times: http://query.nytimes.com/search/query?query=walmart+environment&srchst=nyt

articles in Green Activist media

1. Google Google.com top 10 for the query, 'walmart environment' (5 July 2007)

Wal-Mart Stores—Environment Focusing on the environment is key to our mission to improve the quality of life for people around the world. Environmental leadership is critical to our ... http://www.walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=217 - 25k - Cached - Similar pages - Note this

Wal-Mart Stores—Home Join Wal-Mart and the Environmental Protection Agency in asking Americans to "Change a Light. Change The World." Read more. Features. Live Better Index ... http://www.walmartstores.com/ - 20k - 4 Jul 2007 - Cached - Similar pages - Note this

Wal-Mart and the Environmet The following article details some of Wal-Mart's environmental abuses in the United States. Look for future articles about Wal-Mart's labor, human rights, ... http://publici.ucimc.org/aug2001/082001_5.htm - 12k - Cached - Similar pages - Note this

Wal-Mart Good. Works. Wal-Mart Stores, Inc. to serve as a Sustaining Host Sponsor. More... 2007 Teacher of the Year Winning Local Teachers of the Year will be celebrated May 8, ... http://www.walmartfoundation.org/ - 8k - Cached - Similar pages - Note this

Wal-Mart Good. Works. As part of our environmental commitment, Wal-Mart has constructed three fully ... Wal-Mart's Environmental Stores have received awards including the Retail ... http://www.walmartfoundation.org/wmstore/goodworks/scripts/Environment.jsp?oid=-10264&coid=-10311 - 11k - Cached - Similar pages - Note this

Is Wal-Mart going green? - Environment - MSNBC.com Wal-Mart has unveiled an environmental plan to boost energy efficiency, cut down on waste and reduce greenhouse gases tied to global warming. http://www.msnbc.msn.com/id/9815727/ - 59k - Cached - Similar pages - Note this

Wal-Mart sees green - Jul. 26, 2006 So Wal-Mart spent nearly a year working with outside consultants to measure the company's environmental impact. Fairly quickly, they spotted waste that ... http://money.cnn.com/2006/07/25/news/companies/wal-mart-short.fortune/index.htm - 45k - Cached - Similar pages - Note this

Wal-Mart Harms Communities and the Environment Controlling sprawl generated by Wal-Mart and other big-box retailers may not only protect the environment but also create good jobs, according to a recent ... http://www.aflcio.org/corporatewatch/walmart/walmart_6.cfm - 33k - Cached - Similar pages - Note this

Wal-Mart Watch | Environment Ask the questions: "What is Wal-Mart's environmental track record?" and "How well is Wal-Mart achieving its environmental goals? ... http://walmartwatch.com/environment - 22k - Cached - Similar pages - Note this

Wal-Mart Facts - Get the facts and latest news about Wal-Mart from ... To further the Walmart environment project, all new Wal Mart stores and ... Due to these Walmart environment initiatives, in 2000 Wal-Mart began large scale ... http://www.walmartfacts.com/wal-mart-and-environment.aspx - 65k - Cached - Similar pages - Note this

2. delicious tags

ToolDeliciousRelatedTags Related tags for walmart+environment. leaving out occurences <= 2 Set has 89 items and has links tagged between 15/10/2004 and 21/12/2006 activism (6) labor (5) sustainability (13) green (15) business (16) retail (8) news (4) greenwashing (3) energy (12) eco (3) politics (7) food (4) marketing (3) cfl (3) organic (3) economy (4) globalization (3) us (3) story (3) Array

3. delicious hosts

where do delicious users get their walmart+environment info?

treehugger.com (4) nytimes.com (13) money.cnn.com (5) alternet.org (7) grist.org (4)

4. Technorati tags

Results

• result02Jul1546.txt: Results scrapeGoogle for 'solar energy'

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