How To Start Your Web Design Teaching Business Online

As an expert in web design, you know that there are lots of opportunities online for making money. You know people who have their own web design businesses, and they get to travel the world. People start ecommerce stores, not even having to open up a physical shop and end up making their living that way. And as someone who loves both web design and teaching, you’re thinking of starting a web design teaching business online. That way, you can work from home or travel the world while teaching a subject you’re an expert in.

And even though there’s lots of competition out there, it’s possible to start a business of this kind. It’s all about getting the right experience, creating an awesome website, and connecting with your clients on the right social media platforms. Here’s how.

Get the right experience

As a web designer, you probably already have some great experience designing websites. It’s easy to show them off in the portfolio section of your site, and you’ll have some great reviews you can post from happy clients. But you also need some experience teaching online. Even if you taught some UX and HTML classes to high schoolers in your area, you also need to demonstrate that you can motivate students when they’re in another country or English isn’t their first language. And that’s a challenge for any teacher.

Luckily, there are great ways to get online teaching experience. The world is your oyster with sites like Australia Become a Tutor Page from Studypool and Dave’s ESL Cafe. When it comes to teaching web design, it might be worth it to do it for free for a company like Distance Learning Center and Reed. Do a quick web search, check out courses, and contact the management to ask if you can teach a class.

Additionally, it’s smart to get certified. In a world where web design courses are available almost everywhere, it’s a way for you to stand out from the crowd. There are great university courses available for free online--check out some of them here. Considering that the median pay for web developers in 2017 was $67,990 a year, there are many reasons to get into your industry. The more you have to show off to clients, the better.

Design an awesome website

Anyone working online needs to have a great website. Luckily for you, you’re a web designer, and you’ll create something beautiful without the assistance of a site builder. If you’re teaching, these are the pages you’ll need to include: the main page, your portfolio, your blog, reviews of your design work and lessons, and an “about me” page. You’ll also need to create an aesthetic that works for your client base, who will be a variety of ages. This means having a site that works on both desktops and is mobile-friendly. After all, 98 percent of Gen Zers own a smartphone, and they use them constantly.

The blog portion of your site is going to be a huge deal, too. Because you work in web design, people are constantly going to be looking for advice like “how to learn web design” and “how to design my own website.” Research your ideal clients, and use that information to use the right keywords in your blog posts. If you’re more of an analytic person and not as creative as you’d like to be when it comes to words, check out Kissmetrics’ advice on how to create great content. As Google gets smarter, being entertaining and interesting as a writer is just as important as other SEO strategies.

Connect with your students on social media

Finally, now that you’ve gotten the right experience and created a digital office for yourself, it’s time to find your students. And the best place to do this is on social media. Because people of all ages want to learn web design--it’s a boost to an older person’s career, and opens lots of doors for a college student applying to jobs for the first time--you need to use every social media platform out there. So create some accounts everywhere, and match your tone with your blog’s tone and the aesthetic with the look of your website.

And even though Snapchat might be a tricky one to use, that’s how you’ll get some of your youngest customers. 50 percent of Snapchat users are under 25, so it’s a great way to get their attention.

Now that you’ve set up your website and are making waves on social media platforms, you’ll start getting the students you need to run your web design teaching business online. Why have you decided to teach web design online? Who would your ideal students be?

-- ZylaCourtney - 28 Jun 2018
Topic revision: r1 - 28 Jun 2018, ZylaCourtney
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